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June 23, 2025
No two student journeys look the same.
Some know exactly where they’re headed. Others are figuring it out along the way. There are detours, pivots, breakthroughs, and smooth stretches.
At MITT, we’ve always known that there’s more than one way to move forward. And that education should make space for all of it: the zigzags, the leaps, and everything in between.
That mindset is at the heart of our new brand.
This isn’t just a new look. It’s a full-blown glow-up. A sharper, clearer expression of who we are: a college that’s all in on careers, built around students, and fully invested in helping you build the life you want. Whatever that looks like.
Because your journey is the brand.
Check out the new logo: See that line winding through the letters? It’s not just a design choice. It’s your path, sometimes smooth, sometimes twisty, always in motion.
It owns the turns, celebrates the momentum and reminds us that there’s no right path.
And yes, you’re seeing blue.
Our new palette is fresh, bold, and student-centred. Blue is our base now. Steady and dependable. We’ve added green to bring in energy and a little spark. And the accent colours add just enough punch.
You’ll see that same energy come through in our brand voice, too. We’re loosening our proverbial tie and showing up authentically and with a little bit of fun.
It all adds up to a brand that feels more modern, more vibrant, and way more us.
So what does this mean for you?
With this brand, we’re letting you get to know us better. And it means:
We see you.
We back your goals, whether they’re big, small, or still in the works.
We meet you where you’re at and walk with you toward what’s next.
We’ve always been that kind of place. Now it’s written across everything we do.
It’s your journey. And we’re here for it.
Get to know it a little. Check out the video.
