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Social Media Marketing for Small Business

  • International student iconWorkshop
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Program Overview

This two-day workshop introduces the fundamentals of social media marketing. Participants will develop practical skills to create and implement effective strategies that align with their business goals.  

Through guided instruction and hands-on activities, learners will gain the tools to build a strong social media presence tailored to their unique organizational needs. By the end of the workshop, participants will leave with a personalized action plan and the confidence to apply what they’ve learned to drive engagement and business growth across various industries. 

Key topics include: 

  • Understanding social media in marketing 
  • Developing a social media plan 
  • Measuring success with metrics 
  • Platform deep dive: Facebook, LinkedIn, and Twitter 
  • Crisis management and damage control 
  • Using social media management tools 
  • Keeping up with social media trends 

Registration closes two weeks prior to the start date, so we encourage prospects to register as soon as possible, as seats are limited and may fill quickly.

This workshop is non-refundable.

    Requirements

    None.

    Supplies

    It is recommended to bring a personal laptop to the workshop sessions.

    Registration Closed
    Core Information
    Credential
    Workshop
    Program Length
    6 hours
    Delivery
    In-Classroom
    Tuition
    $135.00
    Intake Dates
    TBD
    Class Times

    Tuesday and Thursday from 6 to 9 p.m.

    Who it is For

    This workshop is for individuals and businesses looking to build a solid foundation in social media marketing and apply it directly to their work.

    • Small to medium-sized businesses: Local businesses in Winnipeg—especially in food, home services, and wellness—who need practical and affordable ways to reach and engage their audience online.
    • New and growing brands: Entrepreneurs, freelancers, and creatives who manage their own social media and want to improve strategy and results.
    • Startups and service providers: Tech startups, educational services, and e-commerce businesses looking to grow their brand and connect with customers through social media.

    No prior experience in marketing is required—just a willingness to learn and apply new tools.

     

    Tuition and Fees

    Estimated Program Costs
    Tuition $135
    Learning Materials Fee $0
    Total Estimated Course Costs $135
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